Apparently, if you get a whole bunch of retailers who need to buy stuff together with the brands they want to buy from there’s still every reason to have a big old trade show. Maybe, in fact, the bigger the better. The more brands and retailers, assuming they are the right brands and retailers, the more can be learned and the more business done in the most efficient manner.
Surf Expo struck just the right balance between a positive, upbeat environment and a focus on business. Noisy, but not loud. You could talk. Active, but not frantic. Fun, but professional.