Like me, you probably got the SIA press release this morning with the snow sport industry’s numbers through January. And, if you’re like me, you know that SIA always cherry picks the good news and leads with those numbers, so you immediately clicked through to the Leisure Trends web site where, as an SIA member, you can see the actual top line numbers.
What those numbers show is that through January, sales in dollars were down 4.5% to $2.657 billion compared to the same period last year. What you will also see, however, is that unit sales for the same period are down 12.2%. In chain stores, the dollar decline was 10.6% while units fell 17.2%. Specialty dollar sales fell 7.5% while units were off 15.6%