Emerald issued a press release today announcing that the Interbike show scheduled for September 2019 was a no go. Here’s the press release. I excluded the part at the end describing who Interbike and Emerald Expositions are.
Interbike to Research Alternatives; Announces Show Will Not Take Place in 2019
SAN JUAN CAPISTRANO, Calif., – December 6, 2018 – Interbike owner, Emerald Expositions, announced today that the Interbike trade show will not take place in September 2019 in Reno as previously scheduled. Instead, the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade show franchises.
“While there were distinct advantages to Reno and Tahoe as venues for Interbike and the Free Ride Festival, respectively, overall travel time and cost proved challenging for attendees and exhibitors,” said Darrell Denny, Executive Vice President of Emerald Expositions’ Sports Group. “Further, the past four years have been difficult for the U.S. bicycle market. The substantial increase in tariffs on bike related imports during 2018, and announced for 2019, is compounding these challenges. As a result, we are rethinking how to best serve the cycling industry and will conduct a review of the possible timing, locations and formats with dealers, brands, distributors, reps, designers and media over the coming months. Our goal is to develop and deliver thoughtful solutions which provide strong returns on investment for all industry participants.”
As a result of the decision announced today, Justin Gottlieb, show director, Andria Klinger, sales director, Andy Buckner, art director, and Jack Morrisey, marketing director, will leave the company, effective December 31, 2018.
“Justin, Andria, Andy and Jack have dedicated themselves to the cycling space and worked long and hard,” Denny said. “We will miss them greatly and wish them the best in their future endeavors.”
I’m guessing the release came out after the stock market closed, because the stock was up 2% today. Here’s a link to the article I published this past Monday on their quarterly results and circumstances.
It sounds like they are going to consider attaching bikes to one of their other “…multi-sport trade show franchises.” But not before 2020. I wonder if Surf Expo is a candidate. Talking about Interbike, they note that “…overall travel time and cost proved challenging for attendees and exhibitors…” As they suggest, it may have something to do with the Reno location, but isn’t that basically the problem that most trade shows face these days? The cost benefit analysis is just out of whack.