Back in early December, I bookmarked an article I wanted to write about then promptly forgot about it with the holidays and other intriguing stuff going on. It was a short article in Stores News about Sports Authority starting to open stores called S. A. Elite.
Like the story said (read it here), Sports Authority has 450 stores of the 40,000 to 50,000 square foot size. S. A. Elite stores are supposed to be “high performance lifestyle shops.” They will be from 12,000 to 15,000 square feet in size. There are only two of them now (both in Colorado), but they expect to open another dozen in 2011. They will tend to be in city centers and high end malls.