Can a quality strategy consistently pursued over many years and offering a meaningful competitive advantage overcome the impact of cost increases, a weak economy and still cautious consumers? That pretty much sums up Zumiez’s 10K and conference call. The cost increases and weak economy are, of course, issues for all companies.
If you’ve never done it, it’s worth clicking through on the link above and reading the first four or five pages of the 10K that describes Zumiez strategy and market position. Here’s my summary of how they say they operate. On the off chance you don’t know, they’ve got 400 stores in 37 states that average 2,900 square feet; mostly in malls.