A friend sent me this excellent interview with Dr. Michael T. Osterholm. He’s not a medical doctor. See his background here. Seems pretty clear he’s worth listening to when it comes infectious diseases. His objectivity and willingness to say what we don’t know impressed me.
I’m supposed to write about business stuff. The interview may be personally valuable to you, but I liked it because it also suggests some parameters for thinking about your business strategies.
The fulcrum seems to be when and if we get a vaccine. If we get an effective one, and we can distribute it quickly, and enough people are willing to take it, maybe we get out from under this in, let’s say, a lot of months. If not, we’re probably looking at years. In any event, he seems to believe we haven’t seen the worst yet (decide for yourselves). The longer it lasts, the more the cultural changes and habits of our populations, which includes your customers, will become established.