The Leisure Trends Group does a lot of good work. On October 20th, they sent out an email you may have seen announcing record September outdoor retail sales of $462 million up 17% over a year ago. Leisure Trends analyst Scott Jaeger said it was the strongest September since they started keeping records in 1998.
Great news obviously. But I’d like to offer a perspective on those results that’s a bit different from what Leisure Trends offers. Here’s a quote from the release.
"These are the things that bring our family and friends together. They are very important to us."
"My sports are not a luxury, they are a necessity. They keep me healthy, both physically & mentally, make me more effective & competitive at my work, and improve my family relationships."
"I am so pumped to be able to actually spend a little bit more money this winter on my favorite gear."