Recently, somebody sent me a link to the split board binding company SPARK R&D. Their home page has the title “Production and Inventory Notes,” where they explain how explosive demand and having to stop and restart production (all virus related) has lead to a shortage of their products and how they are working to meet demand.
I know a lot of you feel SPARK’s pain. Plenty of brands first reduced orders then had to increase them and have struggled to get enough of the right product in the right place at the right time. I want to ask if that’s all you’re thinking about. Perhaps it shouldn’t be.