Well sure, we’ll spend some time on the numbers. You can see the impact of the pandemic for both better and worse. More importantly, their data systems, the trade areas, the way they treat brick and mortar and online as one sales channel and their culture are coming together in unprecedented economic and competitive conditions we are all facing, allowing Zumiez to accelerate a strategy that was already in place.
Rahm Emanuel is credited with being the first to say, “Never let a good crisis go to waste.” It’s not just politicians who do that. Bluntly, when times are tough and there’s “no choice” resistance to change declines.