It’s always interesting when a company in the industry decides to go public. They’ve got to drop their drawers and provide you, in their S1 filing, with information you could only speculate about previously. If you want to see it, the whole thing is here.
As of last week, Skullcandy’s drawers are well and truly dropped. Since I returned from the excellent SIA show in Denver, I’ve been through the complete filing. I’ll review the numbers with you, but what’s more interesting to me is their market positioning and strategy.
They’ve grown quickly by recognizing and exploiting the “…increasing pervasiveness, portability and personalization of music.” They stylized what had been a commodity product and connected action sports, youth culture and music in a way it hadn’t been done before. Rick Alden and his team get all the credit in the world for recognizing and capitalizing on an opportunity that was staring us all in the face.