Entries by jeff

Kathmandu Releases First Numbers Including Rip Curl

Kathmandu released its number for the six months ended January 31 and I’ve finally gotten through the statements.  Maybe the first thing you should do is go read what I wrote when Kathmandu acquired Rip Curl on October 31, 2019.  Here’s the link.  I thought the deal could work, but I was concerned by the […]

Corona- The Beer, Not the Virus

And you think you’ve got problems with your brand? Actually- and I say this with a certain amount of relief- apparently relatively few people are stupid enough to relate the beer to the virus.  Go take a look at this article on Snopes.com that discusses what’s happened to the brand in spite of some of […]

Keep Calm and Carry On

  The poster with the slogan was issued in 1939 by the British.  We don’t have anybody bombing our cities or threatening to invade us- exactly- but the coronavirus is a national challenge with social, financial and health related impacts unlike anything most of us have experienced.  I’m not sure I’m overstating it to say […]

Ski INC. 2020; My Second Ever Book Review

It took two guys like author Chris Diamond and his editor Andy Bigford to make this book as valuable as it is.  Their combined 88 or so years in the industry means they have the knowledge, perspective and access to write this book, and the book takes full advantage.  When Chris says “ski” he means […]