What’s It Like Out There in the Real Skateboarding World?

The Board Press published a really good interview with Ultimate Distribution founder Kevin Harris. It’s his description of what he learned visiting 55 skate shops in Western Canada. I didn’t know there were 55 skate shops in Western Canada.

Kevin’s description of what he learned reminds us, or at least reminds me, is how important it is to get the hell out of your office and visit shops (and, I’d add, skate parks). This is where the real business of skateboarding happens and where you can really discern the trends.

Here’s the link to the article. I’m going to go read it again. Then I’m going to get my ass out from behind my desk and go visiting.


2 replies
  1. Ethan
    Ethan says:

    Hi Jeff.

    I couldn’t agree with you more on this topic. It’s easy to sit behind your desk day after day running numbers and completely forget where your numbers come from and where trends begin. In today’s crazy market a trend can be hot one day, and completely none existent the next, this is why it’s so important to actually go see what young people are doing/saying/wearing…

    I’d love to read more articles on what conclusions you come to as you go visit skateparks, and retailers.

    Thanks, Ethan

    • jeff
      jeff says:

      Hi Ethan,

      You will certainly see my ideas and conclusions as soon as I actually get around to doing it, which is the whole problem.


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