Or a brand for that matter. Please find 13 minutes to watch this Ted Talk on the evolution of retail in China. If you can’t do that, at least read the transcript in six minutes or so.
The trends she discusses are enabled by the fact that 90% of online sales are controlled by two companies in the Chinese market. She tells us what is happening right now in China. This is not about a possible future- it’s about how the Chinese retail market is operating right now.
Everything she highlights you are already seeing in your country, though the scale and rate of expansion is probably less. Is this the future for your market? Are there cultural or structural differences that might restrict it or, more likely, make it different? Sure. Probably. I guess.
Next, you might check out this New York Times article on how Amazon is facilitating the emergence of cheap, high quality consumer devices. It’s focused on electronics, but it’s worth considering how your product might be impacted. Or maybe how it might benefit?
Both offerings tell us how market forces are driving a better deal for the completely in control consumer. Both also give us some insights into how brands and retailers are eviscerating their traditional business practices to satisfy those consumers but still be able to earn a profit.