I spent three days walking and talking. I suffered through the usual distraction and traffic jam at the Reef booth (why is it that no matter which way you try and go, you end up there?). In no particular order, I noted the following things:
- No major new products
- Snowboarders trying to do skate tricks in the new movies
- A focus on culture that goes beyond individual sports
- The industry’s continued inability to cooperate in its own best interest
- Some hype from companies that look big but probably aren’t.
- Shoes- lots of shoes.
- My favorite company name