Vail Resorts released some metrics today on their season through April 22nd that I thought were worth a quick review because of some of the lessons it teaches any business about market positioning. I also want to discuss briefly accounting for season passes (try and contain your excitement). You can see the complete press release here. The numbers exclude Kirkwood, which was acquired by Vail only on April 12th.
Lift ticket revenue was down just 0.3%, in spite of a 12.6% decline in skier visits. Ski school revenue rose 0.3% while dining revenue fell 4.0% and rental/retail was down 0.3%. These numbers are compared to last year’s season through April 24th.