Below is the handout I distributed at IASC’s Skateboard Industry Summit at the end of April where I talked about the evolving retail environment. These are quotes from recent fillings and conference calls by Billabong, Genesco (owners of Journeys), Nike and Zumiez about how they see the retail environment and their involvement in it. Except for Nike, you’ve seen these if you’ve read in detaill my most recent analysis of these company’s results.
These quotes aren’t my opinion or interpretation; they are what the senior executives actually believe and are doing. In general, they are unclear about their growth opportunities in core stores and the survivability of those stores. They think they can merchandise their own brands in their own stores better than in the core shops. They like the higher margins. You really need to read these comments. Draw your own conclusions.