That the outdoor and action sports segment (OAS) of VF’s business is critical to its overall success is pretty obvious from the numbers. Total company revenue for the quarter rose 8% from $2.22 to $2.4 billion. OAS revenue rose 16% from $1.1 to $1.28 billion. OAS generated more than 53% of the quarter’s total revenues. OAS revenue experienced “…double-digit percentage growth in every region and channel.”
As I’ve told you, I’m not so much interested in analyzing the financial statements of big multi-brand corporations like VF (or Nike, or PPR, or Jarden, etc.) but of seeing, to the extent we can, what they are doing in the action sports/youth culture space (or whatever industry we’re in). Mostly I don’t think you want to hear about Footnote F on pension plan contributions but might be interested in any strategic implications or trends I can glean.
To be honest, I do actually want to mention Footnote F briefly. VF noted one of the reasons their operating expenses as a percentage of sales rose was due to an increased pension expense. Companies with pension plans (as opposed to 401Ks) have to fund those plans based on complex actuarial calculations. When returns don’t meet what they project, they have to put more money into the pension plan, and that’s an expense.
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Market Watch updates
- Advantage Big Guys with Solid Processes and Cash Flow: VF’s QuarterAugust 13, 2017 - 4:50 pm
- One More Comment on Trade Shows, A Perspective On the “Outdoor” Industry, and Articles on Retail.August 8, 2017 - 10:48 am
- Agenda’s Got a Consumer AgendaJuly 19, 2017 - 8:21 am
- Damn- Turns Out the Customer Is Always Right- More Than Ever BeforeJuly 12, 2017 - 11:07 am