That the outdoor and action sports segment (OAS) of VF’s business is critical to its overall success is pretty obvious from the numbers. Total company revenue for the quarter rose 8% from $2.22 to $2.4 billion. OAS revenue rose 16% from $1.1 to $1.28 billion. OAS generated more than 53% of the quarter’s total revenues. OAS revenue experienced “…double-digit percentage growth in every region and channel.”
As I’ve told you, I’m not so much interested in analyzing the financial statements of big multi-brand corporations like VF (or Nike, or PPR, or Jarden, etc.) but of seeing, to the extent we can, what they are doing in the action sports/youth culture space (or whatever industry we’re in). Mostly I don’t think you want to hear about Footnote F on pension plan contributions but might be interested in any strategic implications or trends I can glean.
To be honest, I do actually want to mention Footnote F briefly. VF noted one of the reasons their operating expenses as a percentage of sales rose was due to an increased pension expense. Companies with pension plans (as opposed to 401Ks) have to fund those plans based on complex actuarial calculations. When returns don’t meet what they project, they have to put more money into the pension plan, and that’s an expense.
I enjoy hearing from you, even when you disagree. The exchange means that I learn something, too. Leave a comment on any of my posts to contact me directly.
Market Watch updates
- Defying Gravity: VF’s Quarter and Van’s ResultsMay 23, 2018 - 12:29 pm
- Retail Jobs, the Internet, and the Role of Customer ServiceMay 14, 2018 - 11:56 am
- No Store Growth; Perhaps a Good Decision, But What’s the Strategy? The Buckle Annual ReportApril 19, 2018 - 1:40 pm
- A Brief Remembrance of SPY CEO Seth HamotApril 2, 2018 - 10:59 am