The first thing to say is thanks to SIMA for making this study happen and to Leisure Trends Group for doing the research. We don’t get access to near enough industry and market data. As I’m not a member of SIMA, I don’t have access to the complete study. I’m working with the “Media Highlights” package that came out after the press release on the study. Two years ago, when the More…
Posts Tagged ‘SIMA’
The 2010 SIMA Retail Distribution Study
Wednesday, August 10th, 2011Here’s a Chart Worth Seeing
Wednesday, July 15th, 2009After my post on SIMA’s 2008 retail study yesterday, I got curious about the percentage changes quarter over quarter it implied. The Media Highlights gave me total core sales for the year and the percentage of sales in each quarter. SIMA gave me the same information for 2006. The rest of the calculations are mine and I used them to create the table below. The numbers don’t exactly add because of rounding, but that More…
Blowback From the 4th Quarter; The SIMA Study and Snowboard Retailers
Tuesday, July 7th, 2009I received The 2008 SIMA Retail Distribution Study (highlights only) about the same time I got yet another phone call from another snowboard focused, core retailer that had been around a long time and was in trouble. I hate those calls because these are shops that I would like to see do well. My little accidental, informal, snowboard shop survey can’t hold a candle to SIMA’s study. But I thought there was More…
