Many Unhappy Returns

Actually, that’s the title of the article I just finished that I want to pass along to you. It’s about how retailers, and ultimately brands, deal with returns and how much they costs.

That returns are a pain in the ass and cost a lot of money is something we all already know. But some of the numbers in the article- especially for online- indicate that they are way higher than I would have imagined. And they are particularly high for apparel and shoes.

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