Your first reaction is that they must be crazy. Starting a new brand when the snowboard market is dominated by five companies fighting to take market share from each other, pushing distribution to every corner of the retail world and, to some extent, using price as a weapon in the battle doesn’t seem to make a lot of sense. You can’t meet their prices. You can’t afford their ad budget. You can’t pay big More…
Posts Tagged ‘Growth Management’
You Did What !!?? Starting a New Snowboard Brand
Wednesday, October 30th, 2002Benefiting from Recent Industry Initiatives; It’s Up to Each of You
Monday, October 9th, 2000By now, you should all have seen SIA’s study “Growing the Snow Sports Industry” and NSAA’s growth model for the resort business. They don’t claim that any industry initiative by a trade association is the salvation of the winter sports industry’s issues of participation and profitability. They say, if not exactly this way, “It’s up to each of you.” From the 20,000 foot level, where the oxygen is thin, here’s what More…
Building a Business; Issues for Would be Skate Entrepreneurs
Friday, June 5th, 1998When a market gets hot, people start companies. Where the capital costs and entry barriers are low, they start more rather than less. When there’s enthusiasm for the industry and the lifestyle, they often start them for all the wrong reasons, and without adequate or any business planning. It looks like easy money, but it usually isn’t. Well, God bless naïve, enthusiastic entrepreneurs because if everybody understood the risks and stresses More…
