I just found out I’d volunteered to facilitate the panel on distribution at next week’s IASC and BRA sponsored Skateboard Industry Summit. I had to spend some time getting my thoughts about distribution in order, and I know of no better way than to write them down. Distribution has always been a bit of a contentious issue in the skateboard industry. I’d regularly go to the IASC sponsored breakfasts at ASR and More…
Posts Tagged ‘Distribution’
The Skateboard Distribution Model- It Never Was Broken
Friday, April 22nd, 2011Volcom 1st Quarter Ended March 31- Numbers, Macy, Inventory Management
Wednesday, May 19th, 2010Volcom filed their 10Q on May 10th. After I listened to the conference call and they said how well the brand was doing in Macy’s, I was determined to get into a Macy’s and see for myself before writing this. I’ve done that now, so we’ll take a look at the numbers then move on to what I saw in Macy’s. Seems to me there are some interesting strategic issues there; not just More…
Boardshorts from a Vending Machine
Monday, August 3rd, 2009If you read this http://www.nbcnewyork.com/blogs/the-thread/Swimsuit-Vending-Machines-to-be-Stocked-in-Hotel-52089002.html you’ll see that Quik has partnered with Standard Hotels to sell cobranded swim suits at boutiques and poolside vending machines for $75 a pair. I’m not writing this to express an opinion (though I’m usually not loathe to do that) but just to let you know it’s happening and to talk about the general implications. Just when you think there are no new distribution channels, More…
Hard Truths about the Action Sports Business; Use Them to Make Lemonade from Lemons
Wednesday, June 15th, 2005As I said in the last issue of Boardsport Source, the way companies choose to compete in the action sports industry and, I suppose, in most industries, is largely responsible for the maturing and consolidation of fast growth industries. Ask the skate and snow people. People way smarter than I have acknowledged that surf’s time will come. It wouldn’t hurt to read that last article before this one. So if you’re one More…
Snowboarding the Internet; Taking the Tour at 26.4
Tuesday, December 7th, 1999Slow connections suck. So while we wait for my 56k modem to connect at 26.4 kbs, consider this. All the dotcoms with money (typically from an egregiously successful public offering) are advertising like mad. On TV, on the sides of buses, everywhere. Why? Because there’s not much difference between Barnes&Noble.com and Amazon.com if you want to buy a book. There’s no price difference, at least on the books I bought last More…
Where Have All the Snowboards Gone? The Apparent Imbalance Between Production and Sales
Thursday, August 31st, 1995I seem to remember from my first economics class that if supply goes way up and demand doesn’t keep pace, prices can be, well, negatively impacted. When I look back at the 1994-95 season, I am disturbed because it appears that there were more boards produced than were sold to retailers; maybe a lot more. Below, I try and estimate just how many more. With so little hard information out there, that’s More…
