“They may put me out of business and they can’t even put a wax on a board!” said the snowboard retailer about the Zumiez down the street.
- Fewer collection issues
- Lower financing costs
- Less close out and returns to manage
- Lower marketing costs
- Retailers who are more successful with the brand
- Consumer willingness to pay a little more for something that’s not quite so common
- Improvement in consumer perception of the brand