Look, I know Skechers isn’t particularly cool and we don’t pay that much attention it. But it’s another $2 billion company with a strong balance sheet that’s in most segments of the shoe business and, whether we like it or not, competes with more action sport aligned brands.
This isn’t a full analysis. I just reviewed the 10K and saw a few things I thought you might be interested in. I’ve been bitching and moaning that I don’t know what the term “action sports” means any more. As the boundaries continue to blur, consolidation happens, and retail goes vertical every brand has to begin to define its competitive position and customer base in light of those trends. Part of how you do is to acknowledge that companies like Skechers have an impact, and think about what that impact is. It was with that mindset that I took a brief look at Jarden Corporation a week or two ago.