It’s common for me to get requests for industry information.  Sometimes it requires a simple answer I’m happy to provide.  More often it’s along the lines of, “Can you please send me a breakdown of sales for surf, skate, snow by brand and country worldwide along with an analysis of all the retail channels they use?”

I politely explain that if I had that compiled in an easily accessible form, I’d be selling it for a whole lot of money and go on to provide them with some links that might help them do their own research.  An expanded version of that list is below.  If you’re in the industry, there may not be much you haven’t seen before.  If you’re just learning about it, this could be a good place to start.

I’ve listed them in alphabetical order

Action Watch
Action Sports Retailer
Board Retailers Association
Boardsport Source
Board Trac
Concrete Wave
Group Y
International Association of Skateboard Companies
Surf Expo
Surf Industry Manufacturers Association
National Ski Areas Association
Ski Area Management
Snowsports Industries of America
Transworld Business

Here are links to the investor relations part of the web sites of public companies in the industry.  Their public filings, press releases and occasional presentations can be good sources of information.

Pacific Sunwear
VF Industries