Rents Versus Income: How Does It Impact Your Customer?

Thought you might be interested to see what’s happened to rents compared to average incomes in recent years. Take a look at this link. Anybody with kids trying to get started on their own probably won’t be surprised by this.

While this is for all employees, I’m pretty sure it’s especially impactful on our target customers. With a bigger percentage of income going to rent, there’s less available to buy the products we want to sell them, which can’t compete as a priority with paying the rent.   What does this suggest about the kind of product your customers are likely to buy?

The web site you’re seeing this on, by the way, is one I look at every day.