We spend an awful lot of time trying to figure out how to sell our customers more stuff. It’s been tougher lately and shows no signs of getting easier. It’s the internet. Or over supply and too much retail. The customer wants experiences. Poor distribution. No product differentiation. Too many brands. A smarter and more cynical customer.
It’s all of that. But maybe some of it wouldn’t matter as much if our customers just had more money. For all of us the millennials, however we define that group, are an important group of customers. But between lower wages, the gig economy, debt from college, health insurance costs, high rent and the requirement of having cell phones and sundry other necessary gadgets and services, perhaps they just can’t afford what we’d like to sell them.