As usual, the Agenda trade show, Long Beach version, was held July 13 and 14. What was unusual was that it was followed, on Saturday the 15th, in the same space with the same brands attending, by its first consumer show. Having no intention of spending three whole days in the Long Beach Convention Center, I arrived late Thursday afternoon. I walked the show Friday and spent four or five hours in the consumer show Saturday.
We are all aware of the long, ongoing conversation about the changing role of trade shows, their relevance, and role. The consensus, as far as I can determine, is 1) we need some, 2) face time is important, 3) we’re not completely sure how to improve them and 4) there are too many of them. I applauded the combination of the SIA show with Outdoor Retailer. Step in the right direction.