During the quarter, Zumiez increased its sales and reduced its loss compared to the same quarter last year. It continued to follow its strategy and its balance sheet remains solid- perhaps a bit stronger than a year ago.
I’ve generally been a supporter of Zumiez’s strategy. It’s not that they necessarily know any better than any other retailer how things are going to shake out as retail consolidation winds its way through the industry, or that they are certain how, exactly, brick and mortar and online are going to evolve and influence each other. But they’ve made a couple of bets (that we’ve been talking about for some quarters bordering on years now) that are complementary to their long-term strengths and strategies and that offer them the data and flexibility to respond when, inevitably, things don’t turn out exactly as they expect.