Concern with sustainability is hardly new to us. As an industry, active outdoor has increased its focus on the environment and the impact of climate change for years. I think it’s in our DNA to believe that’s the right thing to do. That doesn’t mean we aren’t aware of the impact on what we sell and where we sell it. Sustainability is changing our business model.
Originally sustainability meant things like using less, recycling what we could, and choosing environmentally friendly materials. Those things are still important but awareness of the sheer amount of textiles that are being discarded rather than recycled and their impact has caused the way we try to be sustainable to morph.