VF’s secret sauce isn’t secret. It’s just hard to do. Executing the strategy takes leadership, a quality team, organizational consensus, and a certain level of confidence and perhaps willingness to fail to take advantage of uncertain times.
You’ve probably realized that every company needs those things. So let’s take a deep dive into how VF does what it does with less emphasis than usual on the nuts and bolts of the financials. The results for the year were strong and some numbers will show up in this discourse. Here’s a link to VF’s 10-K. Not suggesting you get down into the footnotes but reviewing the first maybe 10 pages on their business and strategies might be useful.