Emerald issued a press release today announcing that the Interbike show scheduled for September 2019 was a no go. Here’s the press release. I excluded the part at the end describing who Interbike and Emerald Expositions are.
It’s a hell of a time to be in the business of putting on trade shows in the active outdoor business. Reed Exhibitions has “postponed” the January Agenda show in Long Beach and is planning to evolve it towards a consumer-oriented show. After last January’s show, I wrote that I didn’t think I’d be back to Agenda next January. Apparently, I was right.
Meanwhile, the word from Emerald’s first November Outdoor Retailer winter market show in Denver is not too positive. People I spoke with as well as this article from SGB Media made clear there are some concerns.
As you probably know, Emerald Expositions (EE) is the owner and manager of Surf Expo, Outdoor Retailer, and now what was formerly SIA’s Snow Show. Overall, they operate over 50 shows as well as other events. They’ve grown by acquisition, and expect to continue to do so. Their shows are in many industries and include the International Drone Conference and Exposition (kind of cool!), the National Pavement Expo (who knew there was one?), American Craft Retailers’ Expo, and the Digital Dealer Conference and Expo (no idea what they do there). These, along with the Snow Show, are among their most recent acquisitions.
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Market Watch updates
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