In 1903, 57 companies were started to make cars. 32 left the business. I recently heard it on National Public Radio, so it must be true. Snowboarding, of course, is going to be different. In your dreams. They say that when you die, your finger nails and hair keep growing for about three weeks. In Las Vegas I […]
Author Archive for: jeff
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Entries by jeff
As a snowboard retailer, you have a position in your market. You own it, and it’s yours to loose. The best way to loose it is to forget who your customers are and what they want. The other day I was in one of these warehouse stores. There was a snowboard with bindings for, I think, $299.00. The board […]
It happened to skate boards and surf boards. Now, it’s the snowboarding industry’s turn. The transition from a fast growing, hot trend to a mature industry is about more than consolidation to fewer players. It means lower margins, slower growth for many companies and aggressive competition increasingly based on price and service, not to mention savvier consumers […]
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