Entries by jeff

Agenda’s Got a Consumer Agenda

As usual, the Agenda trade show, Long Beach version, was held July 13 and 14.  What was unusual was that it was followed, on Saturday the 15th, in the same space with the same brands attending, by its first consumer show.  Having no intention of spending three whole days in the Long Beach Convention Center, […]

Damn- Turns Out the Customer Is Always Right- More Than Ever Before

Running an active outdoor business right now feels like a game of Whack-a-Mole. There’s too much retail- right size yours. Whack! Create product that can be meaningfully differentiated from competitors. Whack! Careful on that distribution. Whack! Manage your inventory and expenses cautiously. Whack! Figure out e-commerce without cannibalizing brick and mortar. Whack! Lower growth economy. […]

A Follow-up on Pop-ups- Popping Up in Interesting Ways

In early 2015, I wrote “The Evolution of Marketing & the Future Retail Model.”  It’s held up pretty well.  In describing that retail model, I hypothesized about how pop-ups might be used. “Retail presence might be in pop up tents, in vans or trucks, on blankets at beaches, in a lift at a ski resort, […]

Deckers Under Pressure from Outside Investor

Marcato Capital Management has taken what is now a 6% position in Deckers’ common stock.  That Marcato was buying Deckers’ shares first became public knowledge towards the end of May.  Partly in response to this and, apparently, to growing unhappiness on the part of other large shareholders, Deckers has undertaken a strategic review process to […]

“You Just Have to Get Traffic”

Specialty beauty retailer Sephora (2,300 stores worldwide) seems to be a bit ahead of the curve when it comes to brick and mortar retail.  As this article describes, they are using technology to give control to the consumer and create a “fun” experience for them.  They are reducing the role of the sales person and […]

Retailers and Landlords. Can’t Live With Each Other, Can’t Live Without

At this point, it’s common knowledge that diminishing mall traffic is leading retailers to close stores and/or renegotiate leases with landlords.  There are also some store openings going on as retailers, hopefully, find locations and configurations better suited to the fast changing brick and mortar and e-commerce world. But relationships between retailers and landlords are […]

More of the Same: Tilly’s April 29th Quarter

These quarterly reports from retailers are getting kind of repetitive.  It’s not just Tilly’s; they are all controlling inventory, slowing store openings (or closing stores), negotiating with landlords, trying to reduce operating expenses, doing omnichannel things and being generally grateful for anything that improves traffic and generates some incremental sales. Tilly’s conference call printed out […]