Entries by jeff

Corona- The Beer, Not the Virus

And you think you’ve got problems with your brand? Actually- and I say this with a certain amount of relief- apparently relatively few people are stupid enough to relate the beer to the virus.  Go take a look at this article on Snopes.com that discusses what’s happened to the brand in spite of some of […]

Keep Calm and Carry On

The poster with the slogan was issued in 1939 by the British.  We don’t have anybody bombing our cities or threatening to invade us- exactly- but the coronavirus is a national challenge with social, financial and health related impacts unlike anything most of us have experienced.  I’m not sure I’m overstating it to say that […]

Fewer Brands Simplifies Management but Means Bigger Bet on Each Brand: VF Corporation’s Quarter

VF continues to manage its brand portfolio consistent with its strategic imperatives.  Before moving onto the financials, we’ll take a look at their decision to divest their occupational work brands.  It’s consistent with other brand decisions they’ve made. The Deal Once they sell, as they’ve announced they will, the occupational portion of its work segment […]

Ski INC. 2020; My Second Ever Book Review

It took two guys like author Chris Diamond and his editor Andy Bigford to make this book as valuable as it is.  Their combined 88 or so years in the industry means they have the knowledge, perspective and access to write this book, and the book takes full advantage.  When Chris says “ski” he means […]

What We Can Learn from New Paint Companies?

I imagine it’s happened to all of us.  You need to paint (or if you’re lucky, have painted) a wall/room/house.  You go into the store to pick “the right” paint color and are confronted with literally an infinite number of choices- because they can match any color you want.  As if the paint chips by […]

How’s the Trade Show Business? Emerald Exposition’s Quarterly Results

Emerald didn’t report a great September 30 quarter.  However, there are some mitigating factors.  I’ll discuss those results and the factors below.   Before digging into the numbers, let’s focus on issues of strategy and tactics.  Emerald’s previous CEO was resigned about a year ago.  It happened suddenly and, to the outside world at least, unexpectedly.  […]

The Disaster of Negative Interest Rates

On October 31, I posted an article called “What’s Wrong with Capitalism?” After a couple of paragraphs of me ranting and raving there was a link to an article that described what Ben Hunt calls the “financialization of Texas Instruments.  It was disturbing to a few people I heard from and, I hope, to some […]