My research department sent me “The Key to Selling an $800 Sneaker” from the Wall Street Journal. Personally, I’m not in the market for any of those, but I thought the article said a few interesting things.
Well, is there anything really different here or is this just another new brand that’s started in an unusual market niche? I’ll make a note to see what’s happened three months from now. In the meantime, read the article and see what perspective you can get about managing your brand.