SIA was kind enough to feed me a nice breakfast this (Friday) morning before the show opened. While I ate and drank coffee, people from the various industry organizations that are and have been involved in the industry’s programs to convert first time snow sliders talked to us about what they’ve accomplished and what more needs to happen. I guess the headline number was that conversion of first timers has increased More…
Archive for January, 2011
Inventory Management and Customer Conversion/Retention in the Snow Sliding Business
Friday, January 28th, 2011Quiksilver Files Its 10-K for the Year
Friday, January 21st, 2011Last week, Quik filed its’ annual 10-K report with the SEC covering the quarter and year ended October 31, 2010. They announced their earnings by press release and held a conference call back in December. I’m not going to reanalyze their financials. I did that last month and you can read it here. But the north of 100 pages annual 10-K has a few additional details I thought might interest you. They aren’t presented in More…
Accidental Encounters with Two Magazines and Market Evolution
Monday, January 17th, 2011The other day I was reading Vanity Fair. That’s a little weird. But my wife gets it, and one of the highlighted cover stories was “Surfing the World’s Giant Waves.” I enjoyed it and learned a little more about surfing history. Still, I was a bit surprised to find the story there. The mag was full of high end fashion ads. Those ads weren’t a surprise. Then, on another other day, I picked up Complex magazine More…
Surf Expo; The Report of the Death of Trade Shows is Greatly Exaggerated
Tuesday, January 11th, 2011Apparently, if you get a whole bunch of retailers who need to buy stuff together with the brands they want to buy from there’s still every reason to have a big old trade show. Maybe, in fact, the bigger the better. The more brands and retailers, assuming they are the right brands and retailers, the more can be learned and the more business done in the most efficient manner. Surf Expo More…
Gross Profit Margins; How to Think About Them for Brands with a Big Retail Presence
Sunday, January 2nd, 2011A friend of mine who wants to remain anonymous (I get quite a few of those) sent me an email the other day and had an interesting point to make about gross margin for brands who owned retail stores. When a brand opens retail stores they do it at least in part because they expect to capture the margin that previously went to the retailers they sold product to. We all More…
