Archive for December, 2003

Watching the Big Box Selling Process; Thoughts for the Specialty Retailer

Monday, December 22nd, 2003

Store One   I would guess the girl was 14. She was at this big box sporting goods store with her parents picking out a board, boots and bindings. She didn’t say much and was following her parent’s lead. Their credit card I suppose.   It isn’t easy, you know, to hang around through the whole sales process- close enough to hear what’s being said but far enough way so that the sales More…