Archive for November, 2002

Wherever You Go, There You’ll Be. I Can’t Think of a Subtitle

Tuesday, November 19th, 2002

It’s 2002 and I think the five biggest snowboard companies, in alphabetical order, are Burton, Gen X, K2, Rossignol, and Salomon. Gen X is owned by Huffy and Salomon is part of Adidas, so maybe I should change the alphabetical listing. But the point, and I hope this helps me think of a subtitle, is that through normal industry evolution we’ve arrived at a place where the companies that have the More…