Look, I’m sorry about this. I’d really rather write about upbeat, happy stuff. It’s not my fault we’re in a recession, or are going to be in one, or whatever. I’m not making up these lousy economic statistics we’re seeing, you now. I don’t just sit here and pull them out of my ass, damn it. Sure, sure, everybody just goes, “Why should we read this crap when he’s never got anything good to say!?” More…
Archive for 2001
Stuck In A Rut; Another Recession Article
Tuesday, November 13th, 2001Well, I Guess It’s a Recession; Perspective on an Economic Downturn.
Thursday, October 25th, 2001It has been a while—ten years actually—since we endured the lastr ecession back in ’90/91. But business cycles are pretty much immutable. What goes up must come down. “Regression to the mean” they call it in statistics. Two things have me especially concerned about our current situation. First, the economic rubber band is stretched tight after ten years of prosperity and growth. Second, this might be the first global More…
What To Do in a Recession? Hint: “Nothing” is the Wrong Answer
Sunday, October 21st, 2001I’m sure that everybody who was in the snowboard business during the 1990-91 recession liked that one better than we’re going to like this one. Assuming, of course, that you even noticed the one in 1990-91. Ah, those were the good old days- when suppliers and retailers could sell whatever decks they could manage to get their hands on at high prices and good margins and consumers were so grateful to get More…
Potential Impact of War and Recession on the Snow Sports Industry; Relevant Statistics and Possible Strategies
Friday, October 19th, 2001We were looking at a recession before the September 11 attacks on the World Trade Center and the Pentagon and the tragedy raised the possibility (certainty in the minds of many) that the recession would be longer, deeper or both then it would otherwise have been. Economic activity has already rebounded since its nadir in the days following the WTC. But what’s a “normal” recovery from such an event? Who knows. The snow More…
“Hey! How Come You’re Still Around?” Conversations With Survivors
Friday, October 5th, 2001It’s old news, of course, that we’ve gotten to the point in this industry where probably north of eighty-five percent of the snowboards sold come from a handful of brands, mostly made by ski companies with the usual exception. And if that concentration is not how we’d like it to be, it’s how it almost always is. Don’t worry; I’m not going to give you the lecture on consolidation again- it’s too More…
Another ASR. Anything to Learn
Thursday, September 13th, 2001Lousy time for a deadline. What am I going to say about ASR that seems relevant when what’s left of the World Trade Center towers is still burning? The most talked about issue at ASR seemed to be conjecture about what was holding up the girls’ low riser pants, and it suddenly doesn’t seem so compelling. I love this business, and am grateful to be in it because it’s fun and More…
Cash Flow Revisited; Why Hardly Any Successful Business is Just Snowboarding Anymore
Thursday, August 30th, 2001I know it’s because of crossover, and the mainstreaming of action sports, and because we’re selling to parents as much as to kids. I know all that. Largely, I believe it. I just did my occasional and not nearly frequent enough sojourn into a bunch of local snowboard retail stores, big and small, and looked at what they’re selling. Snowboards and snowboarding equipment, apparel and accessories- sure. But they are also selling skateboarding, surfing, skiing, More…
Product Selection and Merchandising: The Blackjack Analogy
Friday, August 10th, 2001I guess this is a little incestuous, but the idea for this column came from reading Sharon Harrison’s “Ten Shops, One Question” in the June issue of this prestigious rag. The question was “What type of bearings are skaters in your shop buying?” What struck me was how each retailer had similar, but different answers. It made me think about how they selected and presented skate products in their shops. If you More…
A Good Snow Year Does Not Make Us Heroes of Management; A Minor Reality Check
Tuesday, August 7th, 20011980- Michael Porter, the Harvard strategy Guru published Competitive Strategy. In it, he discusses how industries change, and how companies have to change, as they transition from growth to maturity. I want to look briefly at what Porter says stereotypically happens during this transition and see how it applies to the winter resort business. Like all industries, this one has become insular- we talk to each other too much. Yet basically, we More…
Questions That Retailers Should Always Have Answers To
Saturday, June 2nd, 2001When I start writing these articles, I always have to remind myself who the audience is. The Skateboard Industry, of course and, based on the circulation of Skate Biz, skateboard retailers especially. That’s where things get a little tougher, because what I know is that skateboard retailers don’t just sell skateboards and they don’t just sell to core skateboarders. With the mainstreaming of skateboarding, they are selling to the lifestyle crowd More…
