Archive for December, 1996

US Market Conditions and the Globalization of Snowboarding

Monday, December 23rd, 1996

Last year when somebody said to me “Write about US market conditions” it was easy. You could think of the US, Japan and Europe as distinct markets and approach the trends in each accordingly. But overcapacity and the slowing of growth have made that harder, and the interdependence of the three markets has become much more obvious. Let’s at least start in the US at the Transworld industry conference in Vail. We’ll see More…